Saturday, August 17, 2019

Notations From the Grid (W-End Edition): On How A Company Make A Difference

How Alipay Users Planted 100M Trees In China

2of6_aug 2How Alipay Users Planted 100M Trees In ChinaWhat it is: Alibaba’s Alipay (one of China’s two dominant mobile payment platforms) has enabled users to plant 100 million trees to date via its “Ant Forest” mini-program. Since the program’s launch in 2016, over 500 million Alipay users have joined, earning “green energy” points in exchange for eco-friendly decisions, such as walking to work, using Dingtalk to hold video conferences (instead of commuting to meetings), or recycling old possessions on Alibaba’s secondhand marketplace Idle Fish. Trackable through leaderboards, these green energy points can then be used to plant trees in China’s most arid regions. So far, Alipay’s partner NGOs have revegetated 933 square kilometers of land — the rough equivalent of 130,000 soccer fields. Alipay even allows users to track satellite images of their trees in real-time and collaborate with friends.
Why it’s important: Announced in 1978, China’s “Green Great Wall” project aims to plant 400 million hectares of new forests (spanning 42 percent of China’s landmass) by 2050. Alipay’s ‘crowd’-planted trees not only comprise a growing carbon sink, offsetting China’s high emissions, but also aid in building this 4,500-kilometer ecological barrier to combat land degradation. Over the past 20 years, China and India have contributed one-third of the planet’s increased foliage, and crowd-leveraging programs like Ant Forest are fast reducing the barrier to participation. By gamifying “green” behavior and offering real-world prizes, mobile platforms hold an extraordinary power to incentivize sustainable decision-making, reshape communal mindsets, and catalyze climate solutions.

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