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Just a quick note if you’re on the Ello waiting list.
As you may have heard, interest in Ello has grown very fast. We're so grateful for so much love and interest in Ello.

If too many people join at once, the Ello servers will melt down.
We have an amazing technical crew, and we’re inviting people as fast as we can.
Please be patient, and don’t worry. You’ll receive an Ello invite as soon as possible.
Much love,
Ello
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There is also the plight of the "mature players". The new Microsoft CEO has been shaking things up as the Cloud Power Play continues. Dylan, though, raises some very profound long-term questions when he posed these heart-wrenching questions about the Cloud (despite its' challenges as exemplified by the recent Snapchat Hack). The Cloud is here--and it presents profound opportunities:
By Dylan Tweney, Editor-in-Chief
Windows
10 is coming out next year, and it’s a substantial revision to Windows
8. VentureBeat’s Devindra Hardawar called it Microsoft’s big fat apology for Windows 8.
Maybe the company needed to put so much distance between itself and Windows 8 that it skipped all the way over 9.
The
fact is, Windows 8 sold pretty damn well — for any company except
Microsoft. In its first 15 months, the company shipped 200 million
licenses for Windows 8. Most companies would kill for that kind of
market.
But that’s 100 million fewer licenses than Microsoft sold
in the same period after launching Windows 7. A 33 percent decline from
one version to another is the kind of problem that gets CEOs fired, or
at least gracefully retired, and leads their replacements to announce bold new changes of direction. That’s exactly what new Microsoft chief Satya Nadella did, and we’re now beginning to see how his new strategy is playing out.
For
starters, Windows 10 appears to be less focused on the touchscreen
market — but it hasn’t abandoned touchscreens entirely. It still has the
Start screen and all those touch-friendly gestures that the company
introduced in Windows 8, but they’re less prominent. Instead, it’s bringing back the Start menu
as the default starting point for most users. The Start screen is still
there, but you have to enable it manually (if you’re a Surface user,
for instance, you might want this). The upcoming “Continuum” feature
will change the Start menu from a mouse-friendly version to a more
touch-friendly version whenever you detach your keyboard.
And
while Microsoft hasn’t elaborated much on this, it has made it clear
that Windows 10 will be the same operating system on phones and desktops
and tablets — instead of having a separate OS for phones.
The
return of the Start menu is a recognition that, even though the PC
market is shrinking, Microsoft still depends on the support of its
hundreds of millions of desktop and laptop users. And even though people
mocked the Start button when it first appeared in Windows 95, after a
couple decades of using it, we’re kind of used to it now.
It’s
a tough position for Microsoft. It knows that the PC is no longer the
central device for many people, and the trend lines are clear: More and
more people are using tablets, or even smartphones, as their primary
devices. PC shipments declined for eight straight quarters,
from 2012 through early 2014, Gartner reports — a decline of such long
standing that “flat growth” (also known as no growth) actually looked
pretty good in the second quarter of 2014. Still, that was 75.8 million
computers for the quarter.
To summarize these figures: PC sales are stablizing after a long period of decline, while tablet sales continue to grow — but perhaps not everywhere — and approach parity with PC sales.
My
take is that PCs aren’t exactly going away, but for most people,
they’re no longer the machine you live with day in and day out.
Instead, they’re turning into special purpose devices. PCs and laptops
are the things you use to get work done or play games on, or the
things that run business software in a corporate office or on a factory
floor.
Microsoft,
which understands business customers better than almost anyone else,
has been trying to make an operating system that bridges the dying PC
market and the possibly burgeoning tablet market. That’s why those
touchscreen features are still there. But that’s also why the company
is reviving the mouse-centric interface features it tried hard to
suppress in the last version.
How long can Microsoft maintain this delicate balancing act? It is a big enough company, with enormous revenues from both its platform and productivity divisions, that it could probably continue to earn profits and deliver dividends to its shareholders for another half a decade or more without making any major changes.
But
at some point, it’s going to wake up in a world where people live
primarily in the cloud, access that cloud through a variety of devices,
and care less about the device and its OS than they do about the content
and their cloud platforms. If Microsoft isn’t careful, those devices
could be Chromebooks or MacBooks instead of Windows PCs and tablets.
In
short, Microsoft has one or maybe two more versions of Windows to get
it right. If Windows 10 doesn’t convince people that it’s the right OS
to bet on for the future of desktops, tablets, and phones,
Microsoft won’t have too many more opportunities. And then it will be
time for the company to settle in for a comfortably long decline into
irrelevance.
Can Microsoft Change Fast Enough? Can we "outsiders" realize that change is part and parcel of the reality out there? This is as we here @ "Outsiders' were reminded of this admonition from Ralph Marston:
Value in each challenge
Challenge is a fact of life. Though it might seem nice to trade your own particular challenges for somebody else’s, you’d likely find those other challenges to be just as burdensome.
Instead of seeking to be free of your challenges, seek to be motivated to move successfully through them. A life with no challenge is a life with no opportunity for growth, fulfillment or satisfaction.
Your challenges are yours for a very good reason. They are precisely the challenges that will enable you to grow stronger, more capable, and more fulfilled.
So don’t resent the challenges, and don’t avoid those challenges. Don’t complain about the challenges or pretend they’re not there.
Deal with each challenge and become stronger. Work through every challenge and feel the confidence that comes from knowing you can do it.
Life’s challenges give you the opportunity to experience yourself growing stronger. See each challenge for the potential value it represents, and make that value your own.
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